Sony tech helps to power Super Bowl LX like never before. From coach‑to‑player communication to broadcast cameras, officiating tools, and advanced tracking data, Sony’s ecosystem will be behind some of the most critical moments on the NFL’s biggest stage.   This year marks the first Super Bowl using Sony’s NFL Coach’s Headsets, plus expanded usage of over 175 Sony cameras, lenses, and Sony’s Hawk‑Eye Innovations for virtual measurement, officiating, and player + ball tracking.   Innovation on the field. Precision on every play. Clarity for millions of fans. Sony is built for the biggest moments. #SonyXNFL