Today’s most effective PR goes well beyond placements and impressions, focusing instead on the subtle craft of shaping culture itself. Cyrine Meganem, founder of @pr.tnrs, explores how brands are moving from visibility to influence, co-engineering moments that resonate, inspire, and stick with audiences. Read on theprnet.com/journals to learn why cultural engineering—understanding context, timing, and audience behavior—is now the true measure of PR success.