Minute Maid Just Announced the End of Its Frozen Juice After 80 Years
Blogged by: Thinktank
After decades of holding down freezer sections across the country,
#MinuteMaid is officially pulling the plug on its frozen juice concentrates. The brand confirmed it will step away from the frozen can category entirely, signaling a major shift for a product many households grew up on.
The frozen lineup includes familiar staples like orange juice, lemonade, limeade, pink lemonade, and raspberry lemonade. While these flavors once defined easy breakfasts and after-school snacks, the company says consumer habits have changed.
“We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences,” a spokesperson for the Coca-Cola Company, Minute Maid’s parent company, confirmed to PEOPLE on Tuesday, February 3.
With the juice category growing strongly, we’re focusing on products that better match what our consumers want,” the repres...