Exploring the Wonders of Wisconsin through the eyes of student-athletes. travelwisconsin partnered with uwbadgers student-athletes to showcase iconic destinations across the state and share Wisconsin’s beauty with more fans through NIL-powered storytelling. Utilizing 15 athletes across 6 locations, the campaign generated over 770K video views and 2.8 million total impressions. Brought to life by Learfield Impact, this is NIL engagement that drives reach, authenticity, and results. #LearfieldImpact #NIL #WondersOfWisconsin #WisconsinBadgers #TravelWisconsin #BrandStorytelling