What’s helped this sitting CMO most in the AI era? Adobe Enterprise CMO Rachel Thornton has two lessons for marketing leaders: start with the customer and work backwards (understand what they use, need, and are trying to solve), and enable your team to experiment (staying curious, adopting new technologies, and building a culture where testing and learning are the norm). #CMO #MarketingLeadership #AI #CustomerExperience #Experimentation #Innovation #MarTech #Adobe #Leadership #MarketingStrategy