Adobe Enterprise CMO Rachel Thornton explains what she believes it takes to actually get value from AI in marketing. She says it can’t be treated as a bolt-on and starting point is the right data foundation and architecture, then aligning teams, processes, workstreams, and technology together, so AI adoption sticks and investments translate into real impact. #AI #MarketingLeadership #CMO #MarTech #DataStrategy #DigitalTransformation #Adobe #MarketingOps #AIGovernance