AI is reshaping a core marketing workstream: discoverability. Adobe Enterprise CMO Rachel Thornton explains why marketers may need to rethink the shift from traditional SEO to generative engine optimization (GEO) and answer engine optimization (AEO) as customers look for answers in tools like ChatGPT, Perplexity, and Gemini. #SEO #AEO #GEO #AI #Discoverability #DigitalMarketing #ContentStrategy #BrandReputation #Adobe #CMO