If you missed Rachael Brownfield speaking on stage at Affiliate Summit West last month Summit, click through for three insights and a hot take from the panel: “Love vs. Spend: Cracking the Student Marketing Brand Code” 🗣️ From Gen Z valuing usefulness over aspiration, to performance coming from reducing friction (not increasing noise), this panel broke down what actually moves students from interest to habit. Click through for the insights 👉 #AffiliateMarketing #AffiliateSummitWest #GenZMarketing #PartnershipMarketing