HUGE BEAUTY NEWS! @Rare Beauty is officially finally in @Ulta Beauty ✨ This feels like such a big moment for the brand, and to me it signals they’re ready to expand beyond their core audience and reach even more beauty lovers. These are some of my predictions for what’s to come from Rare, and what I think the market will shift towards from their lineup. What brand would YOU want to see come to Ulta next? 👀 #ultabeautyfinds #selenagomez #makeupreview #beautybrand #beautyproducts