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“TRACE OF LIGHT” JULYCOLUMN AT SEOUL FASHION WEEK JULYCOLUMN presented “Trace of Light” as a precise couture statement rather than a seasonal display. The show focused on material, structure and restraint, using light as a constructive force that defined form and surface. Fabric, traditional Korean hanji paper and ink-treated textures were handled with discipline, resulting in clean, architectural silhouettes. Heritage was embedded through process and craftsmanship, not symbolism. Handwork and control placed the collection clearly within couture. The presentation was supported by a live cello performance. Creative direction by Song Park reinforced the brand’s consistent, concept-driven language, developed in collaboration with Potato Head and Ji Park Contemporary. EDITOR OPINION: Seoul Fashion Week once again confirmed JULYCOLUMN as a mature and confident voice. The brand operates beyond trend, with a clear identity rooted in craft and cultural awareness. This collection demonstra...

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