MOVEMENT AS COUTURE AT SEOUL FASHION WEEK Kwak Hyun Joo presented the new Autumn/Winter 2026 collection at Seoul Fashion Week, held at Dongdaemun Design Plaza. The collection reinterpreted traditional Korean dress through a contemporary approach, drawing on the layered structure of hanbok underskirts and jogakbo patchwork. Garments were constructed to change visually in motion, using sheer fabrics and layered silhouettes. The focus remained on structure and movement rather than decoration. Kwak Hyun Joo stands as one of the industry’s most consistent and dedicated professionals, with a long-standing presence at fashion weeks. Most notably, each season she delivers a collection that is distinct and uncompromisingly new. Her work continues to shape both womenswear and menswear, balancing modernity, youthfulness and conceptual depth. Her sustained relevance signals not longevity by habit, but demand earned through vision — positioning the brand firmly within the contemporary global fas...