The best Super Bowl commercial, EVER? To launch its centennial season, the NFL aired “The 100-Year Game” during Super Bowl LIII — a two-minute, league-produced spot directed by Peter Berg and featuring more than 40 current and former stars. Set at a formal gala that erupts into a chaotic fumble-driven tackle game, the ad doubled as both entertainment and brand strategy, turning 100 years of league history into prime-time marketing. It became the first NFL-produced commercial to finish No. 1 on USA Today’s Super Bowl Ad Meter — proof that the league can sell its own product as effectively as any brand.