"You know I hate to say it, I told you so." Let this be a reminder not to believe everything you read in the headlines, but to always believe in San Francisco. For years, San Francisco has been defined by misconceptions. Super Bowl visitors arrived with preconceived notions and low expectations, only to discover what has been true all along. San Francisco is a city full of beauty, energy, and soul. What gives SF its heart is its people, its creativity, and its shared pursuit of a great life and a good time. We are proud to welcome fans from around the world to experience that firsthand. Because here, seeing is believing, and this Super Bowl week made a few more believers. #BelieveInSF