Your comp plan is secretly killing your recruiting.
If you’re hiring commission sales reps, your compensation plan isn’t just a “numbers” decision.
It’s a marketing message.
When your plan feels small, capped, or unclear, strong candidates assume your business is small too.
And they don’t lean in.
I’ve seen business owners struggle to fill roles for months… not because the pay was “bad,” but because the comp plan didn’t reflect real growth.
No upside. No vision. No reason to believe they’ll win there.
Here’s the truth: great reps don’t join jobs.
They join futures.
Do this today: review your comp plan and ask, “Does this clearly reward performance AND signal that we’re scaling?” If the answer is no, you’ve found the real bottleneck.
If you want help building a comp plan that attracts A-players, join our free weekly webinar every Thursday at 11am MST / 1pm EST. Schedule here:
s20webinar.com
What’s the #1 thing you look for in a sales comp plan?
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