Cold air, sharp focus. ❄️🧠 Most people forget that you dehydrate just as fast in the cold as you do in the heat. To keep your reaction time sharp on a steep descent, your brain needs fuel as much as your muscles do. With 1200mg of electrolytes and Cognizin® for mental clarity, Launch Hydrate is your ultimate mountain essential. Don’t just finish the run, dominate it. #LaunchHydrate #SkiLife #MountainVibes #wintersports