Black-owned or founded products Sally HQ loves.❤️ We went rapid-fire at Sally HQ to spotlight Black-owned or founded products our team genuinely reaches for. These are tried, tested, and loved for a reason—great formulas, great results, and easy staples to build into your routine. HQ favorites include: @kaleidoscopehairproducts by Da Brat, @ilovethedoux gel's, mousse's, @auntjackiescurlsandcoils Curl Custard, @cremeofnatureofficial mousse, and @sheamoisture masks. Discover new favorites and shop Black-owned or founded brands at Sally Beauty. #SallyBeauty #BlackOwnedBeauty #BeautyTok #HairTok