The Great Smoky Mountains get their name from the “smoke”—actually fog—that lingers in the valleys, a byproduct of the rich, biodiverse forest releasing organic compounds into the air.​ ​ At our breweries, steam is part of the brewing process—and in 2004, we began capturing the carbon dioxide produced during fermentation to reuse it throughout our operations.​ ​ That means fewer emissions, fewer truck deliveries, and a smaller footprint—all in the name of keeping wild places wild.​ ​We’re proud to partner with the nationalparkfoundation to help protect the habitats that make parks like Great Smoky Mountains so iconic.​ ​ Find the Great Smoky Mountains National Park artwork now in our Pale Ale Parks Collection—and discover how you can help protect what matters.