As Meta gears up for its “year of efficiency,” the company announced yesterday it’s exiting the livestream shopping business on Instagram, following a similar shutdown on Facebook. Starting on March 16, 2023, Instagram users will no longer be able to tag products while livestreaming — a capability that has been broadly available to U.S. businesses and creators since 2020. The changes highlight the difficulties the U.S. market has had in making livestream shopping successful. The activity is already hugely popular in Asian markets, including China where apps like WeChat, Taobao Live and Douyin (China’s TikTok) have proven live shopping to be a popular and profitable endeavor. #techcrunch #technews #techtok #meta #instagram #metanews #socialmedia #zuckerberg #greenscreen #wechat #taobao #douyin #douyin抖音