Throwback Thursday 🎥 This time last year we were filming at Western Michigan University’s Haworth College of Business, this one featuring student Jailah for the Digital Marketing program. WMU wanted the video to feel influencer-style, personal, authentic. So we built the look around that goal. We mixed a variety of camera options, choosing tools that supported the tone and helped everything feel natural and lived-in. The right tools always depend on the creative needs. Sometimes authenticity matters more. #ThrowbackThursday #WMU #HaworthCollegeOfBusiness #DigitalMarketing #VideoProduction #Cinematography #AuthenticContent #BrandStorytelling #HigherEdMarketing #OverneathCreative #MakeWhatMovesYou westernmichu hcobwmu