These predictions are getting spooky, beauty queens… 🤣😅 No but really, this is one I could see coming from a mile away as a product developer. @NYX Professional Makeup has had so much success in the drugstore with their complexion launches and honestly it feels like a completely different brand than when we first started as content creators. With all the franchises and product line expansions they’ve rolled out, I just knew a new foundation was coming, and here she is. She’s part of the Wondersnatch line, and luckily I was able to swatch and play with her a little in store. The first thing that caught my eye was the tottle (bottle + tube) packaging, something we’ve seen @Lancôme and @urban decay do in the past, and now a few years later it’s finally trickling down into the drugstore. Something that happens a lot in beauty! The second thing I noticed was the thickness of the formula, which immediately told me this one is going to be for my high glam, full coverage loving beauty queens...
Suggested Credits
Tags, Events, and Projects