A few days ago, cities like Seoul, New York, and London were suddenly covered with one mysterious question: “WHAT IS YOUR LOVE SONG?” For a minute, everyone was like… wait, what is this? But not even 24 hours later, people started piecing it together through little clues — yep, it had to be BTS. And this morning, BigHit officially confirmed it. The secretive(?) question that first revealed itself through the Valentine’s rose giveaway turned out to be tied to BTS’s upcoming album. It’s part of a global campaign for their 5th full-length album, “ARIRANG.” The album is said to explore universal emotions like identity and deep love. Through the simple question “WHAT IS YOUR LOVE SONG?”, they wanted people to naturally connect with the mood of the new record. BigHit explained, “‘Love song’ goes beyond just a romantic track — it’s a song that brings back memories, comfort, and strength. We hoped the question would inspire people to think of the song that lives in their own hearts.” Un...