A TIMELESS ALLIANCE: JI CHANG WOOK AND BELLO.U REDEFINE BEAUTY In this special Beauty+ edition of Sure Magazine, the editorial focus turns to the evolving dialogue between public image and ingredient-led skincare. Ji Chang Wook marks his third year as global ambassador for Bello.U, a partnership examined here through the lens of formulation, consistency and market positioning. At the centre of this feature are two glutathione-based products that reflect the brand’s current direction. The Glutathione Luminer Ampoule Mask contains 5,000 ppm of glutathione in a serum-saturated sheet format. Glutathione is recognised for its antioxidant properties and its role in supporting a more even-looking complexion. In this format, the immediate effects are hydration and surface radiance, while any brightening remains gradual and dependent on continued use. The Glutathione Liposome Cream incorporates liposomal encapsulation designed to enhance ingredient stability and support delivery within the ...