In the Swatch Archives, we dive into our extraordinary Swatch universe, a world of creations that shaped culture, from iconic watches and mind-bending artwork to pop-culture gems, bold collaborations, and striking street art. All of it now becomes the source of something new: AI-DADA. Our “artistic intelligence” is here to play, fueled by decades of Swatch creations that defined generations and infused with our unmistakable spirit: unexpected, expressive, and boundary-pushing. Here, we revisit the 1991 collection One More Time by Alfred Hofkunst, whose playful trompe-l’oeil pop creations transformed everyday objects into sculptural Art Specials. #TheSwatchArchives #AIDADA