Indianapolis wasn’t always known as a premier sports city. In fact, decades ago it carried the nickname “India-No-Place.” That perception is exactly what sparked a bold, long-term strategy that would ultimately transform the city into one of the most respected sports destinations in the country. In this conversation, Sarah Myer, Chief of Staff & Strategy at Indiana Sports Corp, breaks down how Indianapolis built its entire identity around sports, and why that vision still works more than 40 years later. As the first sports commission ever created, Indiana Sports Corp helped pioneer a model centered on three core pillars: events, venues, and organizations. That framework laid the foundation for everything from NCAA championships to Olympic trials. Sarah walks through the evolution of that strategy, including the relationships that brought the NCAA headquarters to Indianapolis, long-standing partnerships with national governing bodies like USA Swimming, USA Gymnastics, and USA Track &...