Comment “COUNTER” to get a link to this episode. Gregg Renfrew shares the story behind founding Beautycounter, selling it for $1 billion, stepping back in as CEO, and buying the company out of foreclosure & relaunching as Counter. We explore what it means to rebuild a brand you once let go of, how she is rethinking clean beauty and community commerce, and the lessons founders can take from building, losing, and rebuilding at scale. This episode is live wherever you get your podcasts. 💄🎧 #socialcurrency