Joe Namath: Broadway Joe & The Guarantee Before there was "Prime Time" or "Joe Shiesty," there was Broadway Joe. On January 12, 1969, Joe Namath did the unthinkable. Three days before Super Bowl III, while accepting an award at the Miami Touchdown Club, he heard a heckler and fired back with the most famous words in sports history: "We're going to win the game. I guarantee it." At the time, his New York Jets were 18-point underdogs to the "unbeatable" Baltimore Colts. As of February 18, 2026, Namath remains the ultimate symbol of the New York Jets' identity. Even at 82 years old, he’s still the voice of the franchise. Just this morning, Namath shared his reaction to the Jets hiring Aaron Glenn as their new head coach, noting he’s ready to see the "spirit of '69" return to the building. Super Bowl III wasn't just an upset; it was the game that proved the AFL could compete with the NFL, forcing the merger that created the league we watch today. Was Namath's "Guarantee" the ballsiest m...