@MedtronicCorporate’s Naomi Rodiles shares a common challenge in complex, regulated therapies: sometimes people who could benefit may not be aware that certain options exist. She explains why a multichannel, digital‑first approach—grounded in credible education (not promotion)—can help patients and caregivers discover information earlier and support better conversations with clinicians. #Shorts #Medtech #HealthcareMarketing #PatientEducation #PatientEngagement #DigitalMarketing