@MedtronicCorporate’s Naomi Rodiles explains her views on why medtech can’t rely only on healthcare provider (HCP) channels—patients and caregivers are more active in healthcare decisions, creating a bigger need for direct-to-patient education across digital channels (while strengthening provider partnerships).
#Shorts #Medtech #HealthcareMarketing #PatientEngagement #PatientEducation
https://youtube.com/watch?v=NSJPUUgqgk0
Posted on YouTube ·
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