Creators aren’t just showing up at the awareness stage anymore—they’re influencing the entire customer journey ⭐ This week on Earned, we sit down with marketing leader and northwesternu professor Frank Dudley to break down why top marketers are moving beyond one-off campaigns and building full-funnel systems where creators drive demand, remove real consumer friction, and tie directly to revenue. Tune in at the link in bio 🎧 #EarnedPod #Marketing #CreatorMarketing #InfluencerMarketing