Winter Olympics superstar Jutta Leerdam could rake in a staggering eight-figure payday after claiming gold and silver medals for speed skating at the Milano-Cortina Games. The Netherlands athlete - fiancee of YouTuber-turned-boxer Jake Paul - has lit up the Games in Italy after breaking the Olympic record to win gold in the 1,000m, and dazzled as much for her heroic feats on the ice as her personal brand off it. Leerdam is reported to have been able to make $1million (£730,000) for briefly exposing her Nike sports bra in the aftermath of the win, with the sportswear brand just one of her numerous sponsors, which include SKIMS, Hema, and Red Bull. But according to Professor Rob Wilson, a leading authority on the business and finance of sport, Leerdam's earning potential is only expected to grow after the Closing Ceremony, and even follow in the footsteps of the Games' most bankable star - and fellow Red Bull athlete - freestyle skier Eileen Gu. Although Leerdam is unlikely to hit the he...