North West Is a CEO in the Making: Kim Kardashian Files Trademarks for Daughter’s Brand “NOR11”⁠ ⁠ Blogged by: Cabbagepatchgrl⁠ ⁠ North West is officially moving from being a fashion icon in the making to a full-blown CEO.⁠ ⁠ Her mother, #KimKardashian, has filed several trademark applications for a new brand called “NOR11,” making a way for the 12-year-old to launch her own business.⁠ ⁠ According to legal documents filed through KimYe’s Kid Inc. last month, the brand is set to be a one-stop shop for everything from clothing and footwear to jewelry and cosmetics. The name “NOR11” is a clever nod to the first three letters of her name, combined with her age when she first started developing the concept.⁠ ⁠ This business move comes right as #North is leaning into her rebellious, experimental side. She has recently faced a wave of online criticism for showing off dermal piercings on her hands and fingers, but rather than hiding from the trolls, she’s using the backlash to fuel her creativ...