OFFICIAL OPENING OF MISE EN SCÈNE PERFECT SERUM POP UP STORE HELD IN SEONGSU Today, Mise en Scène officially opened its Perfect Serum pop up store in Seoul’s Seongsu district, marking the brand’s latest offline activation and a focused expansion of its retail presence. The launch centres on the Perfect Serum line, bringing the product into a physical space designed to strengthen direct consumer engagement and reinforce brand visibility at street level in one of the city’s most commercially active neighbourhoods. Among the headline guests at the opening was aespa, whose attendance added immediate media weight to the event. The group’s presence functioned as a formal show of support for the brand at launch, aligning one of K pop’s most internationally recognised acts with the Perfect Serum franchise at a key promotional moment. Brand Ambassadors: Aespa aespa_official About: Mise en Scène miseenscene.official Editor of article: Sure Korea surekorea ISSUE: February 2026 Sure Magazin...