Whether you're a player, a coach, or a parent, the elusive 'IT' factor is frequently sought after for athletes. Folks will turn over every stone in search of this trait, because for most, it could determine the difference between a BOOM or BUST.  I've been around 10s of 1000s of athletes in my lifetime, and I've broken 'IT' down to this one main ingredient.  #proathlete #nflplayoffs #dualathlete #coaching #traits #itfactor #nfldraft #training #scouting #recruiting #greatness #sports