I recruited against USC. I had to make the pitch against it. They say if you want to have an opinion on something, know more about the opposite side of the argument than they do. That’s why I actually think I’m one of the best guys to tell you why USC has been so successful in the transfer portal and recruiting this year. 1.) The Coaching - Players notice when other players follow a coach, and they ask questions. Word gets around quick. Lincoln Riley has a reputation as a players’ coach and a winner. 2.) NIL - Los Angeles based businesses tend to have larger marketing budgets than those based in Starkville 🤷🏼‍♂️ 3.) The Life - sunshine, lifestyle, women & stars. As Denzel Washington said, “In Los Angeles, everyone is a star.” #uscfootball #fighton #usc #lincolnriley #collegefootballrecruiting #footballcoach #highschoolfootball #footballrecruiting #collegefootballnews #collegefootballanalyst #colegefootballmemes