The Air Council continued their Maxxed Out Exploration of Innovation with a trip to Nike World Headquarters. To celebrate the history and heritage of Air Max, the council members started the day by touring the Dept. of Nike Archives. Then to flex their creative muscles, the Air Council headed over to the Blue Ribbon Studios to make something special with the Air Max product team. From Innovation, to Product Design, to Marketing and Creative, the Air Council heard from a range of Nike teams involved in pushing the boundaries of turning Athlete insights into incredible product.