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You don’t have a sales problem. You have a math problem. If you want to build a $10M sales organization, stop guessing and start reverse-engineering. Here’s the real question: what’s the bare minimum a rep should produce in a year? Not your top performer. Not your dream hire. The “average Joe” who stays 12 months. In real planning conversations, we often use $500K as a conservative baseline quota. That one number changes everything. Because if your goal is $10M and your reps average $500K, you don’t need “better marketing”… you need 20 reps. Now you can plan hiring, onboarding capacity, management structure, and cash flow like an operator—not a hopeful founder. Do this today: pick your conservative annual quota and divide it into your revenue goal. That’s your real headcount target. Want help mapping the rest of the org chart? We cover this every week in our free webinar (Thursdays 11am MST / 1pm EST). Schedule here: s20webinar.com What quota number would you set...

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