Your best sales hire might be hiding in your revenue mix. If you’re struggling to recruit or ramp reps, it’s probably not a “people problem.” It’s an offer problem. Most owners want new reps to sell everything… but the business doesn’t make money from everything. I worked with a company where 68% of their revenue came from one service line. Yet they were onboarding reps across multiple products, multiple scripts, and multiple buyer types. The reps felt overwhelmed. Leadership got stretched. Production stayed inconsistent. Once we narrowed the sales role to focus on the core revenue driver, recruiting got easier, onboarding got faster, and reps hit productivity sooner. You don’t need a “better” rep. You need a simpler target. Do this today: Pull your last 12 months of revenue. Identify the top 1–2 offers that make up 70–85%. Build your sales role around those first. Want help structuring your sales team for faster growth? Join our free weekly webinar (Thursdays at 11am MST / 1...