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Scaling to $5M? Do the rep math first. You don’t scale revenue. You scale production capacity. If you’re at $1M and want to hit $5M in 12 months, that’s a $4M gap. Let’s say your average rep has a $500K annual quota. That means you need 8 fully producing reps just to cover the difference. And that’s assuming they all hit the minimum. Now layer in reality: it can take 30–40 hours of recruiting work to land one solid rep. That doesn’t include onboarding, training, ramp time, or management. Scaling becomes a volume and execution game fast. The mistake most owners make? They set a revenue target without reverse-engineering the headcount and time required to support it. Do this today: Take your revenue goal. Subtract current revenue. Divide by realistic per-rep production. That’s your hiring number. Now ask yourself — do you have the infrastructure to support that many reps? We break this down every week in our free webinar (Thursdays at 11am MST / 1pm EST). Schedule here: https:...

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