What is Customer Relationship Management (CRM)? Watch this video to see how CRM technology unites all your customer and business data in one place to boost productivity and deliver better customer experiences.
Powered by agentic AI, CRM is turbocharged with AI agents that proactively engage customers and help employees be more productive. CRM gives employees and agents easy access to the latest information so that marketing, sales, commerce, service, and IT teams can work together to build stronger, lasting customer relationships.
Learn how Salesforce Customer 360 helps humans and agents drive customer success together:
salesforce.com/crm/what-is-crm
salesforce.com/products/what-is-customer-360
salesforce.com/crm
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