Naomi Rodiles (@MedtronicCorporate) explains a key learning she has found in medtech: complement healthcare provider (HCP) channels with more integrated, digital-first communications so information is easier to find when people search. The goal isn’t a “cart checkout”—it’s helping patients and caregivers feel informed and empowered to discuss options with their clinician. #Shorts #Medtech #HealthcareMarketing #PatientEducation #PatientEngagement #ContentStrategy