What happens when operators and John Deere Engineers build a machine side by side?
You get a John Deere Excavator shaped directly by the people who run it every day.
In the Customer Advocacy Group (CAG) program, operators and engineers come together on active jobsites to refine and elevate Deere’s next generation excavators. With no middleman—just direct feedback from the field straight to the people designing the machine—this is customer driven innovation at full scale.
Deere teams follow each durability build hour by hour, minute by minute, monitoring performance in real time and making updates on the spot.
John Deere is All In on Excavators:
deere.com/en/excavators/all-in
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