With the NHL shifting its landscape towards the newly outlined collective bargaining agreement beginning in 2026, the non-mandated dress code will open up an entirely new world of opportunities for players. We’re already starting to see the game’s best lean into their own individual marketing and build personal brands that will exist well beyond their playing career. DISHIN is positioned at the intersection of hockey and fashion and will now allow players to individually sign with our brand under our own independent agency, DISHIN Creative. DISHIN Creative will serve as a creative media agency, working with players one on one to utilize our network, sign new brand deals, launch their own brand with collaboration on merchandise design, explore customized equipment opportunities and so much more. The future is now. It’s time to work. Let’s go! 🌪️✨