ESPN needed to make a splash when sharing the news that they would have the broadcast for Super Bowl LXI in 2027. jron_erby and the ESPN team approached us to create a VFX video involving the roof of SoFi Stadium displaying the reveal of the official SB LXI logo. Early into production, J'Ron and ESPN introduced the idea to have singer neacedagr8 placed up on the roof performing her '1- 2- 1-2-3 Release 'Em' line that had recently gone viral on TikTok. The result was a massive outpouring of support for Neace Robinson, a whole lot of hype for Super Bowl LXI, and too many balloons to count.