SEUNGMIN ATTENDS BURBERRY AW26 IN LONDON Stray Kids’ vocalist and Burberry Global Ambassador Seungmin appeared at the brand’s Autumn/Winter 2026 show, reinforcing the strategic alliance between the British heritage house and K-pop’s global reach. For the event, Seungmin wore a classic double-breasted trench coat in black, characterised by a structured silhouette and exaggerated lapels. The outerwear was styled over a vertical-striped dress shirt and a silk tie, adhering to traditional British tailoring codes. The look was finished with chunky leather Derby shoes, balancing archival design with contemporary proportions. Ambassadorship and Strategic Impact: Appointed as a Global Ambassador in June 2025, Seungmin serves as a key interface between Burberry and the high-growth Asian luxury market. His presence in London generated significant Earned Media Value (EMV), demonstrating the effectiveness of Daniel Lee’s current direction in leveraging global pop culture icons to maintain bran...