Not all fans engage with IP the same way. Some skim. Some dip. Some dive deep. At Campfire, we call them Skimmers, Dippers, and Divers. Skimmers are drawn in by the spectacle. The big moments. The visuals that spark curiosity. Dippers go further. They participate, share, and bring others into the experience. Divers go all in. They uncover hidden details, find Easter eggs, and explore every layer of the world. Most importantly, these aren’t fixed categories of behavior. They’re different modes of participation. Our goal isn’t to design only for the deepest fans. It’s to create experiences that reward EVERY level of engagement — without requiring any single one. That’s how fandom grows. Not by demanding commitment — but by inviting it.🌎✨ #Fandom #Storytelling #ExperientialMarketing #BrandExperience #ImmersiveExperience CampfireNYC Marketing