How do you make people stop in their tracks at San Diego Comic-Con? Sometimes it’s not what people see. It’s what they can’t see yet. For the premiere of Those About to Die, we leaned into mystery as the strategy. Sound, atmosphere, and glimpses of what was coming next pulled fans in before revealing the full experience. Inside, guests stepped into the world of the series, competition, performance, and participation colliding in an immersive activation inspired by the spectacle of Ancient Rome. In an environment built on constant stimulation, pacing became the power move. #Peacock #ThoseAboutToDie #SDCC #ComicCon #ExperientialMarketing