Anime is no longer a trend. It’s a cultural force. With 42% of Gen Z in America watching regularly, anime has moved from subculture to center stage. Anime Expo proved this in 2025 with turnstile attendance surpassing 400,000 across four days at the L.A. Convention Center. When fandom reaches that scale, you have to create something worthy of it. You don’t build a booth. You build a city. We brought Hulu Animayhem to life as an immersive metropolis—towering black-and-green buildings, layered dimensional cutouts, hidden Easter eggs, and photo moments designed for discovery. Not something to walk past. Something to step inside. The result was an experience that resonated across fandom and media alike, reinforcing Hulu’s place at the center of the conversation. At this scale, experiential isn’t about being seen. It’s about being part of the culture.💚🖤 #AnimeExpo #ExperientialMarketing #HuluAnimayhem #ImmersiveExperience #BrandExperience