The best immersive experiences don’t end at the exit, they stay with you. At San Diego Comic-Con, we helped bring AMC’s Immortal Universe to life through The Street of Immortality, an immersive theatrical experience inspired by Interview with the Vampire. Fans stepped into a fully realized storyworld: turn-of-the-century New Orleans Storyville, filled with musicians, dancers, magicians, and moments designed for discovery, from a hidden speakeasy tasting to limited-edition artifacts. Immersive design works best when it’s built from the inside out, grounded in fandom, story, and emotion. When fans participate rather than observe, the experience becomes personal, memorable, and lasting. That lasting feeling was recognized with a Silver Clio Award for Fan Engagement and voted Best Offsite at San Diego Comic-Con 2023 by fans. 🏆 #Interview #SanDiegoComicCon #SDCC #ComicCon #ExperientialMarketing BrandExperience ImmersiveExperience CampfireNYC