While medtech often isn’t B2C, patient relationships have always been front and center for Medtronic. Senior director of global integrated communications, Naomi Rodiles, shared how Medtronic has long invested in direct patient relationships. As patients and caregivers take a more active role in health care decisions, Naomi emphasized that the opportunity—and responsibility—to educate with clear, credible information extends well beyond the clinic. Jump to the link in our bio to listen to her full conversation with Alan Hart on Deloitte Digital’s Marketing Beyond to learn how she works to keep the patient at the center while showing up across channels responsibly and authentically. #DDPodcasts