Physical retail isn’t disappearing, it’s evolving. In this clip from Minutes with Mike, Anna Mayo, VP of Beauty Vertical at nielseniq NielsenIQ, highlights how beauty’s retail ecosystem is expanding across formats from value and off-price to destination experiences like treasure-hunt shopping, and why the in-store experience still matters in an increasingly digital world. We are excited to continue this conversation in real life at Connections: cewinsider CEW x NielsenIQ, Beauty Insights Live Chicago, a forward-looking event that brings together industry leaders to explore emerging shifts in consumer behavior, AI’s impact on personalization and discovery, and strategic opportunities for brands in 2026 and beyond. 🎙️ Bonus: Mike Ryan, host of Minutes with Mike, will be joining the event to connect with peers and deepen the dialogue around omnichannel strategy and what’s next for beauty retail. #BeautyIndustry #RetailStrategy #ConsumerInsights #CEW #NielsenIQ